business buyer behaviour

business buyer behaviour
= industrial buyer behaviour
The shaping of business decisions by the purchaser of raw materials, components, industrial equipment, and services for an organization. The amount of time devoted to the process will depend on a number of factors, including the importance of the decision, the cost to the organization of the decision, the alternative products or services available, and the purchasing officer's experience. Three situations are recognized:
• straight rebuy - a familiar product (e. g. stationery, electricity) is bought from a regular supplier;
• modified rebuy - looking around for a product with improved performance, perhaps reflecting dissatisfaction with current suppliers;
• new-task buying - the buyer, on behalf of the organization, is attempting to fulfil a need or solve a problem that has not been previously encountered. The higher the risk factor involved in a purchase (e. g. new production equipment, an innovative robotic machine), the larger will be the team forming the decision-making unit (DMU) involved.
Business buyer behaviour

Big dictionary of business and management. 2014.

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Look at other dictionaries:

  • industrial buyer behaviour — See business buyer behaviour …   Big dictionary of business and management

  • buyer — A person who makes a purchase of a product or service. Quite often, this person will be different from both the influencer of the buying decision and the user of the product or service (see consumer buying behaviour). For example, a mother may on …   Big dictionary of business and management

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • straight rebuy — Business buyer behaviour characterized by automatic and regular repurchasing of familiar products from regular suppliers …   Big dictionary of business and management

  • proposal solicitation — The stage in the business buying process (see business buyer behaviour) in which the buyer invites qualified suppliers to submit proposals …   Big dictionary of business and management

  • supplier search — The stage of the business buying process (see business buyer behaviour) in which the buyer tries to find the best vendors …   Big dictionary of business and management

  • supplier selection — The stage of the business buying process (see business buyer behaviour) in which the buyer reviews proposals from suitable vendors and selects a supplier or suppliers …   Big dictionary of business and management

  • modified rebuy — A situation in which a buyer is unhappy with current suppliers or products and is looking at competitors products and prices rather than automatically rebuying the same product as before. See business buyer behaviour …   Big dictionary of business and management

  • general need description — The stage in the business buying process in which a company describes the general characteristics and quantity required of an item it wishes to purchase. See business buyer behaviour …   Big dictionary of business and management

  • problem recognition — The first stage in the business buying process (see business buyer behaviour) in which someone in a company recognizes a problem or need that can be met by acquiring a good or a service …   Big dictionary of business and management

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